Updated: Apr 8, 2020
Ever walked into a mega supermarket wanting to buy just one or two things but exit carrying two bags filled with groceries?
Its been a long standing joke within my family that every single time Mom wants to pop in for just bread and eggs, she would reappear carrying not just bread and eggs but what seems the entire grocery store.
You go in thinking you only need these few things but as you walk down the aisles filled with wondrous goods, you start to think “oh wait, I need that too” and “You know what, I think we’re running low on this at home” and you end up, well, like my mom.
"As long we set out to buy something, the shops
always want to get us to buy more and we usually
just succumb to it helplessly."
This is effective marketing at its very best.
Various items are placed at your eye level to attract your attention, pyramid displays blocking your path to tell you that ITS ON SALE! Buy 3 for the price of 2. And the list could go on forever.
It doesn’t just apply to grocery shopping though. Clothes shopping, shoe shopping, computer shopping… As long we set out to buy something, the shops always want to get us to buy more and we usually just succumb to it helplessly, bursting our carefully detailed budgets each month. “Sir, if you spend $100, you will get a free lifetime membership, you are now probably just short of one or two item.” The word "free" is our weakest point and the shop's best strategy.
In comes the shopping list.
The list helps us to be focused on what we truly need instead of what the shops tell us we need. Create the list in the comforts of your home or away from the temptations of the advertisements, calling out to you every time you walk past. At the same time, since you’re at home, you can create the list according to the budget you’ve set aside for that month. If you’re shopping for groceries, you may want to do it after a meal so that all the food wouldn’t seem so yummy while you walk down the aisle.
"The list helps us to be focused on what we truly need
instead of what the shops tell us we need."
Planning ahead helps you to keep costs down and within your budget, preventing you from making unnecessary spontaneous purchases that most probably will end up lying around unused anyway.
Happy purposeful shopping you guys.